To keep this page manageable, I'm displaying just a few samples of my work in three general categories: articles, marketing copy, and editing. There's lots more available. If you'd like to see something in particular that isn't shown here, just let me know.

 

Articles - Essays - Blog Posts

Salon  (How Cleaning Out My Hoarder Mother-in-Law’s Junk Caused My Own Marriage to Crumble)

Narratively  (on OCD hoarding)

HIV Alliance  (Talking About Condoms)

Global Laser Vision (Do Your Sunglasses Properly Protect Your Eyes?)

ToYourHealth blog  (Benign Breast Lumps)

ToYourHealth blog   (Am I In Love With a Narcissist?)

Writers Weekly  (Cold Calling: Seven Strategies to Take Away the Pain)

Your Tango (Seven Reasons Why Women Like Bad Guys)

LoveTV  (Healing a Broken Heart: Can Your Inner Child Help You Love Again?)

Azure: A Journal of Literary Thought  (And Richard Burbage Also Had a Sister  2017 Pushcart Prize nominee.)

The Speculative Grammarian  (Phonetics Roadshow)

 

Marketing Content

B2B Brochure (Arana Craftsman Painters. Brochure targeted to interior design companies as potential partners.)

Marketing Brochure (Jessica Lee, jeweler. Print and online brochure targeted to high-end gift-buyers, branding client as a master craftsman creating heirloom pieces from earth-friendly materials.)

B2C Pamphlet  (Portland Cat Clinic. "Mini-white paper" targeted to established clients, offers free expert information on flea control while reinforcing awareness of "house" products Advantage II IGR and NyGuard IGR Flea Treatment.)

White Paper (Masterful Public Speaking, Freya Shipley Communications. Uses humor and a warm tone to educate managers about the benefits of my corporate presentation training.)

 

Editing samples (before and after)

Blog Post (Two Hats Consulting web design company)

          Client's Goal: To make their blog more readable in order to build their mailing list.

How I Achieved It: 

  • Line-edited posts to clarify core message. Sharpened focus.
  • Optimized posts for long tail keywords.
  • Broke up heavy paragraphs with bullet points.
  • Redefined tone to make it warmer, more engaging and conversational.
  • Corrected errors in syntax, spelling, diction, and punctuation.
  • Brought text into line with client’s in-house style guide. 

 

Patient Welcome Sheet (Erik J. Larsen, DDS)

Client's Goal: Revise standard patient welcome-packet to make it more engaging without sacrificing detailed practical information.

How I Achieved It: 

  • Interviewed client about the "personality" of his practice, then revised copy to reflect that. Redefined tone toward warm, conversational, and positive.
  • Line-edited content to clarify meaning.
  • Eliminated redundancies and jargon.
  • Shortened & tightened long sentences and paragraphs, corrected errors in syntax and spelling.

 

Medical Journal Article (Dr. Natalie Urwyler, Journal of Trauma and Acute Care Surgery

Client's Goal: The author is a physician whose first language is German. She hired me to line-edit her article for the for English-language Journal of Trauma and Acute Care Surgery. 

How I Achieved It:

  • Corrected syntactic and spelling errors, removed redundancies.
  • Compiled queries to ensure that deeper edits accurately represented the data.
  • Completed structural and syntactic edits to clarify argument, sharpen focus.
  • Revised conclusion.
  • Created style sheet.
  • Brought text into line with publication's style guide (similar to AMA.)