Here are a few samples of my work in three general areas: marketing copy, editorial, and online articles. If there's something in particular that you'd like to see that isn't included here, just let me know.

Marketing Copy

B2B Brochure (Arana Craftsman Painters)

Client's Goal: B-to-B brochure targeted to initial contact with high-end interior design companies who might potentially partner with Arana Painters. 

How I Achieved It: 

  • Interviewed owners to gain insight into them and their company. (Client reported that I’d articulated vital aspects of their identity that they’d been unable to put into words.) Built those insights into a dynamic list of B-to-B benefits.

  • Interviewed interior designers to identify partnership pain-points; related these to Arana’s strengths.

  • Created “bucket brigades” to keep readers moving between sections.

  • Inserted clear call to action.

  • Rephrased company slogan to make it more powerful and precise. Corrected syntax.

  • Worked closely with designer to harmonize text and graphics.

 

Brochure (Jessica Lee, Artisanal Jeweler)

Client's Goal: Print and online brochure targeted to holiday gift-buyers. Client is an artisanal jeweler who works in gold, sterling silver, and natural sea glass.

How I Achieved It: 

  • Identified unique qualities of client’s product. The client had been competing in a market saturated with hobbyists crafting trendy glass jewelry. I distinguished her as a highly trained master artist creating timeless, high-end, durable pieces using superior materials.

  • Focused fresh marketing content on client's authentic customer base (older, wealthier buyers looking for investment pieces that reflect their values.)

  • Crafted copy reflecting the new brand identity and responding to prospects' desire for personal and ethical connection with the artist. 

 

Pamphlet (Portland Cat Clinic)

Client's Goal: A "mini-white paper" targeted to current customers at narrow point of sales funnel, offering free, in-depth, actionable information on flea control while reinforcing awareness of "house" products (Advantage II IGR and NyGuard IGR Flea Treatment.)

How I Achieved It: 

  • Interviewed client about feline flea treatment and company customer education practices.

  • Researched relevant topics in online databases (PubMed, CAB Abstracts.)

  • Crafted "mini-white paper" communicating detailed medical information in warm, conversational voice. Incorporated maketing message in nurturing style.

 

White Paper (Masterful Public Speaking, Freya Shipley Communications)

Client's Goal: This is a white paper that I created as a gift for my new email list members. It uses humor and a conversational tone to educate managers about the benefits of corporate presentation training. It ends with specific information about my own workshops and invites them to contact me.

How I Achieved It:  Fear of public speaking leads to common workplace problems. In this white paper, I:

  • let managers know I empathize with the challenges they face in managing employees with shaky communication skills.

  • offer a powerful solution.

  • use humor, warmth, and compelling data to persuade prospects that my solution is grounded in a broad and deep understanding of the issue.

 

Email (lead-nurturing email campaign, Raw Shakespeare arts nonprofit)

Client's Goal: The client commissioned a series of emails to be sent over 9 months, sustaining members, maintain awareness of keep them present and active in the minds of supporters, offering a series of 

How I Achieved It: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

 

Editing samples (before and after)

Blog Post (Two Hats Consulting)

Client's Goal: Revise company blog to make it more engaging, increase conversions.

How I Achieved It: 

  • Line-edited post to clarify message; eliminated redundancies.

  • Optimized for long-tail keyword.

  • Shortened & tightened text while preserving client's voice.

  • Broke up long paragraphs with bullet points.

  • Revised tone to make it warmer, more engaging and conversational.

  • Corrected errors in syntax, spelling, diction, and punctuation.

  • Brought text into line with client’s house style guide. 

 

Patient Welcome Sheet (Erik J. Larsen, DDS)

Client's Goal: Client wanted to revise his standard patient welcome packet to make it more readable without sacrificing detailed practical information.

How I Achieved It: 

  • Interviewed client about the ideal "personality" of his practice, revised text's tone to reflect that (making it warmer, more conversational.)

  • Line-edited content to clarify meaning.

  • Shortened & tightened long sentences and paragraphs; eliminated redundancies; corrected errors in syntax and spelling.

 

Acupuncturist Home Page (Anthony Von der Muhll, L.Ac.)

Client's Goal: xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

How I Achieved It: 

 

Medical Article (Dr. Natalie Urwyler, Journal of Trauma and Acute Care Surgery

Client's Goal: This client is a physician whose first language is German, writing . She hired me to line-edit her manuscript for the for English-language Journal of Trauma and Acute Care Surgery. 

How I Achieved It:

  • Made first pass (using TrackChanges) to correct obvious syntactic and spelling errors, remove redundancies.

  • Created style sheet.

  • Compiled author queries to ensure that deeper edits correctly represented the author's data and conclusions.

  • Line-edited text to clarify ideas and arguments.

 

Articles & Essays

Salon

Narratively

Writers Weekly

Azure: A Journal of Literary Thought 

The Speculative Grammarian

Your Tango

LoveTV